Hello, it’s me!

Here’s something for you to chew on. All too often us pups are depicted in unacceptable situations, #amirite?

But Geico flipped the script, so to speak, with their new marketing campaign.

Yup, us doxies finally get our due, and we’re portrayed as research-centric pups who care about improving civilization.

Now, in the spirit of full disclosure, I’m not all that into spending an hour on a treadmill while a researcher taps data into a touch-screen monitor.

But if we’re talking about studying whether ping pong balls adhere to a blueberry-colored sark, well sure, I’ll co-sign for that one. And what in the name of all that is holy is attached to the head of the co-worker in this image?

All good things must come to an end … and this doxie offers no exception as he belly-aches about the length of this filming session.

Regardless, Geico captures the essence of the “Research Doxie” … I encourage you to immediately give up your long-established relationship with your current insurance provider and instead consider working with a forward thinking brand like Geico.